Climate and Lifestyle Data

Policy and business insight platform

Data for policy making and business innovation for positive and sustainable future

See the change

400 000

LifestyleTests
from our app
Large scale data set of people’s lifestyle plans across 10 countries

Grow the impact

62 million

kg CO2e saved
equals to 100 000 2h flights
Get insights to people’s sustainable lifestyle habit change speed and direction - and help grow it.

Unlock value

320 000

Actions

160 000

Barriers
Understand where decision makers could help unlock or speed up the change
Explore the data

Data for societal change

Features icon

Behavioural change

Actionable data for policy making, business innovation, and societal transformation - accelerate change, unlock barriers

Live climate data

Near real-time data,  showing lifestyle trends, choices people make, and where they find change difficult.

Unique, large scale data set

Worldwide insights into how people are changing their habits toward sustainable lifestyles and what barriers they face.

Human insight

Data from real people, not predictions, showing direction and velocity of grass roots lifestyle changes.
Features icon

Open access

No log-in required, explore data instantly, for free.

Why LifestyleData?

No other climate dataset captures the same depth of behavioral lifestyle change data, making it invaluable tool for policy design, business innovation, and societal transformation

22%

Average CO2e footprint reduction people plan

49Mkg

Cumulative CO2e reduction of all plans

10k+

New plans per month

70%

Growth year-on-year of plans

For Policy & Decision Makers

Actionable insights for policies for lifestyles with less climate impact - accelerate change, unlock barriers.

  • Understand grassroots level change towards sustainable lifestyles.
  • Design policies and incentives to accelerate the change and unlock barriers.
  • Track real world lifestyle shifts in your region.

For Businesses & Innovators

Insights to develop demand-driven products to make sustainable actions easier for people.

  • Insights for building positive and sustainable future
  • Actionable insights to rich behaviour combinations.
  • Identify emerging market trends.
  • Develop products and services that align with changing consumer behavior.
  • Understand your customers deeper and support them in adopting low-carbon lifestyles.

For Individuals & Communities

See the cumulative impact of people’s climate action.

  • See what people like you are planning to change.
  • Find out how similar or different your plans are.
  • Join people around the world steering their life towards positive and sustainable future.

About

Who's behind Lifestyle Data?

This initiative builds on more than five years of research and collaboration with leading experts in climate, sustainability, behavioural change, and digital innovation.

Originally developed under an EU Horizon 2020 project Positive and Sustainable Lifestyles, Lifestyle Data continues to evolve with support from a network of organizations inspiring people to move towards positive and sustainable lifestyles and driving systemic change.

PSLifestyle project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 101037342

What is this data based on?

LifestyleData is built on real behavioral insights from our app, LifestyleTest, which has been taken more than 435 000 times across 10 countries.

The data reflects real-world lifestyle choices, barriers, and motivations, providing a unique perspective on how people are shifting toward sustainable habits.

See FAQ on data

Your impact is bigger than you think – take the test and check it out

If you’d like to learn how your organization could get involved, or have questions, please get in touch!

Contact us